Actual atypical results

I saw this on a diet ad today. "Actual atypical results". We all know of the diet industry's Orwellian word play and their legally mandated "Results not typical" that gets attached to any suggestion that their product will do what they claim it will. Still, somehow this seems like a new low.

Its like they are dressing up a pig in a top hat and tails and hoping know one notices that its a pig. They are trying to get the "Actual results" in there, but decided that rather than just say that with the "Product doesn't work" fine print, they'd just do it all at once. Its a real live example of "Genuine Artificial". Its very slick, really. Trying to hide the "results not typical" in the middle of a boast of your snake oil's supposed effectiveness.

"Results actually atypical" might be a bit more of an honest construction, though. Just another bit of wordplay to add to the fat-hatred industry's repertoire of "Product doesn't work" disclaimers. Someone please show me another product which has to insert a disclaimer insisting it won't work as advertised. Please show me another product whose marketers are allowed to get away with this kind of slimy behavior. In the real world, this would never be allowed. Sadly, when the product being peddled is fat hatred, these are actually typical results.

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