Diet's Don't Work (You, too, WW)

I'm back home for Christmas and stuck watching commercials without my TiVo. I see that the annoying faux-fat lib Weight Watchers campaign I discussed earlier has some TV spots to support it. The message is the same "Diets are crazy and stupid! Good thing we're totally not a diet" found in the billboards and web ads I've seen. Oddly enough, they illustrate their point by doing a web search for diets and mocking the results.

So, just to check....

"Weight Watchers" + diet = 594,000 results

I guess they must all be talking about how they aren't a diet.