You know, I'm actually glad that Subway sandwiches suck, because otherwise I might be pissed off at their continually insulting ad campaign featuring Jared. The series has built him up as a literal cult figure with worshipers and everything. That's why I've identified them as the "Cult of Jared" ads. The obsessive adoration of Jared has just been really disturbing, but obviously with the general adoration of weight loss in our society, most people don't see that.
It'll be tough to miss it now.
The latest duel campaign from Subway makes the religous nature of their product unmistakable. For starters, there are the "It's okay, I had Subway" ads. I didn't really see this as much until I found an article at Slate that was seeing this the same way I was. I know I found the ads vaugely objectionable and stupid, but frankly Slate is right. They are treating their product as a redemption. Sure, its a joke, but how much of one? You have to wonder after seeing the ads Jared is staring.
What Would Jared Do?
You know, like Jesus.
Ugh. Yeah, its played for laughs, but after years of their Adoration of the Dieter, I have to wonder. When we start seeing stained glass windows at Subway, I think we really need to start worrying.